Manchester United are considering a number of different options regarding possible naming rights of Old Trafford, whether they choose to refurbish their current stadium or build a brand new ground.
Following the arrival of new co-owner Sir Jim Ratcliffe, a taskforce has been established by the FA Cup winners to explore redeveloping the Old Trafford area, including whether to overhaul their existing stadium or build a new world-class facility.
Weighing up whether or not to strike a naming rights deal is viewed as a natural part of any discussions for a major stadium project, such as the one United are undertaking.
However, the club are still in the feasibility stage, with no final decision having yet been made on how they intend to proceed, and all options are on the table.
Aware of the sensitivities around subjects like adding a sponsors' name to the stadium and ticket prices, United are giving a variety of related topics careful consideration and holding lengthy discussions about them.
One thing that is certain is that they have no plans to erase references to Old Trafford.
It will remain the ground’s name if United stay in their current stadium but do choose to add a sponsor partner, similar to the cricket ground which is known as Emirates Old Trafford.
If the final decision is that constructing a new stadium is the best way forward, it is also expected that references to Old Trafford will stay in any new name too.
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